Monday to Saturday from 10 am to 6 pm – BOOK NOW

We Purchase Luxury Watches

Enjoy 10% up selling price in December

100% direct buying and instant payment. 10% up from 2 Items on selling price. WhatsApp us to sell your items.

Professional Luxury Brand Buyer
We accept any condition for your watch

Professional Luxury Brand Buyer
We accept any condition for your watch

We Purchase Luxury Watches

Enjoy 10% up selling price in November

100% direct buying and instant payment.
10% up from 2 Items on selling price.
WhatsApp us to sell your items.

Testimonials

ZIHE WANGZIHE WANG
09:35 14 Jun 23
I took my LV handbag to Allu to sell. I got the satisfied quota and nice service from Louise. Got my fund on the next day before 11:00. Everything is good here.
Nirupama JayaprakashNirupama Jayaprakash
14:22 01 Jun 23
I found Allu UK while looking for ways to quickly sell designer items which I don’t use. I tried their Whatsap but didn’t get a response so ended up calling their office. They swiftly booked an appointment for the next day. Very polite staff at the office who offered refreshments and got straight to business. Quickly evaluated my items and gave me a reasonable quote. They advised me that I won’t get the payment till the next day as I had visited the office late in the day. The monies arrived the next day before 11 as specified! Overall very satisfied and happy with the service.
Tianxin XTianxin X
01:04 09 Feb 23
Perfect second-hand Resell Experience!! With the international buyer's company ALLU, the whole process was smooth, high efficient. I do recommend to book a face-to-face appointment to their office at the Oxford Circus, if u have multiple items to buy or sell. Shout out to Louise Sarr the buyer, you are professional, reliable and so fun. You made the experience delight and enjoyable, thank you!
Marija AlikumovaMarija Alikumova
09:19 10 Jan 23
good service, the buyer is nice, we had a nice chat. I was offered a good price, which pleasantly surprised me, the buyer definitely has a strong character. I recommend everyone to visit. Thank you Mateusz Bninski.
Sopharana RussellSopharana Russell
16:29 09 Jan 23
I came to ALLU to sell two Prada handbags. Matt was really helpful and ensured a quick process. He explained to me the different types of material and how it affects the market value. Would recommend to anyone selling handbags.
Sofian TaghiSofian Taghi
15:15 09 Jan 23
This is an extremely well run establishment. The customer service and attention to details is fantastic from beginning to end. Matt a value designer was immensely helpful and supportive in my experience. Highly recommend you give Allu a visit for any luxury items you want to buy or sell.
Anna StabrovskaiaAnna Stabrovskaia
18:33 22 Dec 22
First time in my life I decided to sell my luxury bag, found Allu online and so happy for that! The service is amazing-I had a chat with Matt, he was so polite and patient; even I was 30 mins late he was waiting for me in the office, he carefully evaluated my bag, answered for all my questions and offer such a good price! Very professional manager, very good company. Strongly recommend.
adrian garridoadrian garrido
17:21 21 Dec 22
I was trying to sell an item, found this place on internet came here and sold.Never been so easy to sell something fair price for it.Thanks to louise for helping me out and for the kindness received.I recommend it to anyone who needs to sell something.
Omar GazlanOmar Gazlan
08:54 31 May 22
Amazing service and extremely quick, definitely will be back again 👍🏻
L BL B
16:02 23 Jun 21
My husband found this company online and at first I was a little dubious. After doing a bit of research I found they were a big company and listed on the stock market. We booked an appointment for the Mayfair store and from the moment we walked in were made to feel at ease. Jan was very knowledgable and a pleasure to deal with. I had no reason to hesitate it was a very professional appointment and the sale was finalised with the funds (same amount as agreed prior) in my account before I left. I’d recommend them to my friends and would use again.
Matthew BanksMatthew Banks
11:12 16 Jun 21
Considered selling my watch after seeing an Ad and got the ball rolling out of curiosity rather that necessity.The upper-estimate given over email is exactly what was paid.The watch was collected on the Monday and I had cleared funds before dinner time in the Tuesday.This was all done remotely, super efficient and very easy to deal with.100% recommend.Many thanks to Jan and the team 👍16-06-21 Update. I decided to sell another of my watches with Nanboya. Again, absolutely faultless service. Highly recommend
Pretty WristedPretty Wristed
06:58 07 Apr 21
I was looking to sell a couple of watches from my collection but was unsure about some dealers credibility and kept finding prices many were prepared to pay way too low, til I got in touch with Jan. Jan’s prices were very reflective of the market and he was incredibly helpful and reassuring throughout. A fantastic experience from start to finish with very swift payment made the same day.
DuomaticDuomatic
13:00 30 Mar 21
Good people. Jan is a professional who knows his stuff and tells it like it is.The sale process was very straight forward, and funds received within 1 hour. I will use Nanboya again and would recommend them without hesitancy.
J HJ H
08:29 24 Mar 21
Nanboya Mayfair Store purchased my Rolex watch. It was a very smooth, efficient transaction with almost instantaneous bank transfer. Pleasurable and personable service throughout the process. You can sell to Nanboya with confidence. Highly recommended.
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10% Up When Selling More Than 2 Items To ALLU

ALLU UK 10% up on selling price
ALLU 10% selling price up
ALLU 10% selling price up

Discover how our customers enjoy 10% upped prices

No Purchase Quantity Limit

Over 70 items

£167,000

We bought over 70 items from one of our customers at £167,000. ALLU can buy your items. No worries even if you have many items! We can visit your home or you can send it to us. Allu buys and pays on the day with no limits of quantity.

No Purchase Price Limit

3 items

£109,000

We bought 3 watches from one of our customers at £109,000. ALLU can buy your expensive items. No worries even if you have expensive items! We can visit your home or you can come to our Mayfair store. Allu buys and pays on the day with no limit in value.

Welcome To Allu For Watch Selling

We can purchase watches with or without papers and boxes, in any condition. Whether they are new, damaged or broken and if other stores have refused to buy them. Visit us at Allu to sell your watches from Rolex, Franck Muller, Cartier, Omega or other luxury brands.

Is Your Watch In Rough Shape ?

No worries, at ALLU, that’s okay!

ALLU will definitely purchase your watches, even if the watches that other companies have refused to purchase.

Cracked

No problem

Oxydated

No problem

Scratched

No problem

Stained

No problem

No guarantee

No problem

Without guarantee is OK!

Examples Of Brands We Buy

AUDEMARS PIGUET

This prestigious brand has been devoted to the craft of luxury watches since its foundation in 1875. The Royal Oak is one of its most famous and prestigious collections.
This prestigious brand has been devoted to the craft of luxury watches since its foundation in 1875. The Royal Oak is one of its most famous and prestigious collections.

VACHERON CONSTANTIN

The world’s oldest continuously operating watch-maker. Their watches are very exclusive since they produce only a limited number of pieces. One of their most famous models is the Patrimony.
The world’s oldest continuously operating watch-maker. Their watches are very exclusive since they produce only a limited number of pieces. One of their most famous models is the Patrimony.

OMEGA

This brand is known for its timeless design and incredible performance, they made the first watch to be worn on the moon. Their most famous collection is the Speedmaster.
This brand is known for its timeless design and incredible performance, they made the first watch to be worn on the moon. Their most famous collection is the Speedmaster.

ROLEX

The Geneva-based manufacturer is a synonym of luxury watches. Rolex is the largest maker of Swiss-made certified chronometer. Their famous models are the Submariner, Cosmograph and Daytona.
The Geneva-based manufacturer is a synonym of luxury watches. Rolex is the largest maker of Swiss-made certified chronometer. Their famous models are the Submariner, Cosmograph and Daytona.

PATEK PHILIPPE

This brand is the last family-owned independent watch manufacturer left in Geneva. All of their watches are finished by a master craftsman and their most popular model is the Nautilus.
This brand is the last family-owned independent watch manufacturer left in Geneva. All of their watches are finished by a master craftsman and their most popular model is the Nautilus.

CARTIER

This Paris-based company is one of the most prestigious jewellery and watch manufacturers in the world. Some of its most popular models are Santos, Tonneau, Tank and Cloche.
This Paris-based company is one of the most prestigious jewellery and watch manufacturers in the world. Some of its most popular models are Santos, Tonneau, Tank and Cloche.

BREGUET

Founded in 1775, is one of the oldest surviving watchmaker brands and the inventors of the wristwatch. Some of its most notable collections are Heritage, Marine, and Reine de Naples.
Founded in 1775, is one of the oldest surviving watchmaker brands and the inventors of the wristwatch. Some of its most notable collections are Heritage, Marine, and Reine de Naples.

A. LANGE & SÖHNE

This german watchmaking company is known for its precision and design, very different from most swiss manufacturers. Its most popular model is the Lange 1.
This german watchmaking company is known for its precision and design, very different from most swiss manufacturers. Its most popular model is the Lange 1.

FRANCK MULLER

A brand related both to boldness and creativity, it is known for its ultra-complicated timepieces and unique designs. Some of its most popular models are the Secret Hours and Casablanca.
A brand related both to boldness and creativity, it is known for its ultra-complicated timepieces and unique designs. Some of its most popular models are the Secret Hours and Casablanca.

HUBLOT

This modern brand is known for its original designs that combine different materials. They are pioneers in the watchmaking world and their most famous collection is the Big Bang.
This modern brand is known for its original designs that combine different materials. They are pioneers in the watchmaking world and their most famous collection is the Big Bang.

IWC

This company was founded by combining swiss-watchmaking tradition with American production techniques. The result is some of the best watches in the market like the Portugieser, Ingenieur and Aquatimer collections.
This company was founded by combining swiss-watchmaking tradition with American production techniques. The result is some of the best watches in the market like the Portugieser, Ingenieur and Aquatimer collections.

BREITLING

This Swiss luxury watch manufacturer is known for making technical, highly accurate chronographs for aviators. Some of its most famous models are the Navitimer, Chronomat, and Superocean.
This Swiss luxury watch manufacturer is known for making technical, highly accurate chronographs for aviators. Some of its most famous models are the Navitimer, Chronomat, and Superocean.

What We Buy

From luxury watches, bags and apparel to even precious metals such as gold, we purchase a wide range of pre-owned luxury items at high prices.

How To Sell?

To offer you the best selling experience possible we currently have three different options for you to choose from:

Sell At Store

The most quickest way to get cash immediately. Quick offer price, Private rooms to ensure your comfort and just 3 minutes from Oxford Circus Station. Please let us know when is good for you.

You contact us via WhatsApp to book an appointment in our ALLU London store.

You arrive at our store and meet one of our expert in our private rooms.

Our team appraises your item and makes an offer. If you accept it, you get paid immediately via bank transfer.

Sell At Home

If you have many items to sell we can arrange a home visit. Our professional buyer can visit your home and value your new or used luxury items. Please let us know when is good for you.

You contact us via WhatsApp to book an appointment conveniently in the comfort of your home.

Our expert visits your home to value your luxury items.

We will appraise your items and make an offer. If you accept it, you get paid immediately via bank transfer.

royalmail

Sell By Shipping

Distance isn't a barrier. If you live out of London or prefer delivery service, please ship your luxury items by royal mail with tracking code and insurance. Please ask us how to ship.

You contact us via WhatsApp and select your preferred option: pick-up or post.

We organise the collection of your luxury items with the help of our partner, Royal Mail. This service allows you to track the delivery and insure your items up to 1000. Please contact us via WhatsApp if the total value of your items is higher than 1000, but don’t worry because if the articles are sold, we will pay you back.

We appraise your items and make an offer. If you accept it, you get paid immediately via bank transfer. If you don’t accept the offer, we will send back the items for free.

Who Are We ?

ALLU is the pre-owned luxury items trader. In Japanese culture, we attach particular importance to hospitality. It is for us an art that we call Omotenashi*. Today we want to apply this philosophy in the UK by allowing you to sell us your luxury items in the best way.

2011

Founded in Japan

165+

Stores in 17 countries

Japan, the UK, France, Singapore and so on.

850+

Employees

ALLU no1 customer satisfaction

N°1

Customer Satisfaction in Japan

Researched by Nihon Nouritsu kyokai 2018

Why ALLU has strong buying power?

ALLU has built its own circular ecosystem which buys items from customers locally
and sells through our selling platform globally.

That’s why we can buy

We aim to be a "Value Design Company" that provides life-changing value to all of our customers, despite the differences in our corporate locations and business activities, and to help each and every one of them realize their own way of life.

We aim to be a “Value Design Company” that accompanies our customers throughout their lives. Our Value designer will wait for you.

Contact Us

FAQ