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Sell Your Pre-Loved Watch in Any Condition

ALLU Watches No1

*No.1 in annual total purchase amount of pre-owned Luxury products from individuals (as of 11th September 2023)
  Surveyed by ESP Research Institute, Inc. Survey period: 1st August 2023 to 11th September 2023

Sell Your Pre-Loved Watch
in Any Condition

ALLU Watches No1

*No.1 in annual total purchase amount of pre-owned Luxury products from individuals (as of 11th September 2023)
  Surveyed by ESP Research Institute, Inc. Survey period: 1st August 2023 to 11th September 2023

Sell Your Watch with ALLU

ALLU purchases a huge range of luxury mens, womens and unisex watches in any condition. We make cash offers for both new and preloved watch brands, with or without the original box or accessories. Watches we commonly purchase include Rolex, Omega, Breitling, Cartier, Audemars Piguet, Patek Philippe, Hublot, Franck Muller and Ulysse Nardin. Drop us a message or a call and we’ll let you know whether your item is something we can work with. Free appraisals are available in-store, or home visit. Once a price is agreed, we make rapid bank payment without any further fuss.

How To Sell With Allu

We’ve tailored two selling experiences, each designed to accommodate your convenience and preference.

SELL AT OUR STORE

Efficiency meets comfort. Our store, just 3 minutes from Oxford Circus Station, offers quick assessments in private rooms. Let us know when suits you best.

You contact us via WhatsApp to book an appointment in our ALLU London store.

You arrive at our store and meet one of our expert in our private rooms.

Our team appraises your item and makes an offer. If you accept it, you get paid immediately via bank transfer.

SELL AT HOME

Convenience at your doorstep. Our expert buyers can visit your home to value your luxury items. Share your availability with us.

You contact us via WhatsApp to book an appointment conveniently in the comfort of your home.

Our expert visits your home to value your luxury items.

We will appraise your items and make an offer. If you accept it, you get paid immediately via bank transfer.

ALLU DHL

SELL BY SHIPPING

Distance isn't a barrier. Ship your luxury items via DHL, insured and tracked. Request a pre-paid postage label today.

Contact us via WhatsApp or call us at +44 77984 965 259 to request a postage label or pickup service.

We will organise a pre-paid postage label for you via our logistics partner, DHL. We can also arrange doorstep collection if preferred.

Receive a quote within 48 working hours. Receive a rapid bank transfer upon acceptance. 

Sell At Store

SELL AT OUR STORE

Efficiency meets comfort. Our store, just 3 minutes from Oxford Circus Station, offers quick assessments in private rooms. Let us know when suits you best.

You contact us via our form to book an appointment in our ALLU London or ALLU Brighton store (see details).

You arrive at our store and meet one of our expert in our private rooms.

Our team appraises your item and makes an offer. If you accept it, you get paid immediately via bank transfer.

Sell At Home

SELL AT HOME

Convenience at your doorstep. Our expert buyers can visit your home to value your luxury items. Share your availability with us.

You contact us via our form to book an appointment conveniently in the comfort of your home.

Our expert visits your home to value your luxury items.

We will appraise your items and make an offer. If you accept it, you get paid immediately via bank transfer.

Testimonials

Ashley MarcAshley Marc
22:45 05 Apr 24
I had an in person consultation with Henry Aina at ALLU and although I didn’t manage to sell all of my items with the team, I was made to feel welcome, given a quick valuation and offered fair prices on the items that they did take, as well as quick payment. Great experience and I’d certainly work with them again
ROLDAN DE LOS REYESROLDAN DE LOS REYES
13:54 04 Apr 24
Allu is so helpful especially Henry Aina. Twas nice having a business with them. I sold my Hermes Herbag, Christian Dior backpack and LV hobo bag the price is amazing.
Monika MMonika M
11:29 01 Mar 24
First time selling with Allu and Yina was great! She made me feel very welcome and at ease, and made the whole process very simple. My item was valued and everything explained. Very fast and smooth transaction.
JasonJason
16:35 31 Jan 24
I sold my watch with the help from Henry. He was very straightforward and direct.The watch I sold did not have the highest market value and I already got rejected by multiple shops on the day, I am grateful for Henry not turning me away and provided a friendly service and opinions.
Brooke EmeryBrooke Emery
18:21 23 Jan 24
Yina is the best! Saw me same day, priced all my items more or less equal to what I already had in mind for them.Exchange done quick and effective!Will definitely be bringing more of my items in the future to her. My first experience selling my designer goods and she made it really easy.
Marsha Anne HealingMarsha Anne Healing
17:12 22 Dec 23
Yina at Allu was very welcoming and accommodating and was able to fit me in on the same day. The prices of my items was very good and I am so happy I sold to them. The payments were sent same day directly to my bank account which was so awesome. The office was so modern professional and so private and comfortable I absolutely recommend you reach out to Yina when selling your designer piece you are in good hands.
Nasima BegumNasima Begum
11:16 21 Dec 23
From the initial consultation to have my items reviewed, staff went above and beyond to ensure I felt welcomed and received the best customer service!Niyah the manager has been super -professional and extremely patient and helped me to explore all my options with selling the items. Rio from the sales team was an absolute dream in finding me the best deal and his professionalism and expertise. I would highly recommend Allu to anyone thinking of selling their preowned luxury items. Customer service is profound and a very speedy process. Great location- 3 minute walk from oxford circus- I would highly recommend Allu based on my own experience 🙂
Simona Delle MonacheSimona Delle Monache
11:05 20 Nov 23
A wonderful experience! I have booked an in-person appointment after a very warm,welcoming phone call. Niyah and Rio are fantastic, kind and open to any questions you may have. A very smooth process , I’ll definitely go back and I’m already recommending this to all my beloved ones!
Albina JexAlbina Jex
22:05 13 Nov 23
Very good shop to sell your luxury staff.We have been there 2 times, it was excellent.Good price, fast transaction, quick response, on time meeting, nice coffee and customer service.Good location as well.Highly recommended!!! 5 star!Albina:)
nigel evansnigel evans
17:56 09 Nov 23
A pleasant experience dealing with Louise from ALLU, Good price for the handbags we bought in and a very quick turnaround from the time we entered to when the transaction and paperwork were completed,Also as promised a very quick paymentMe and my Wife Mei will certainly use again !
Timi Arthur-WorreyTimi Arthur-Worrey
11:13 20 Oct 23
Great staff, very warm and welcoming, especially Rio and Nile. Reasonable prices, and payment is usually swift - within the hour or definitely by the next day before 10/11am. Love dealing with them, my favourite luxury sales business.
Yolaine JosephYolaine Joseph
11:45 06 Oct 23
Louise at ALLU has been extremely helpful since I started going to sell at this office. I first went back in 2021 and since then she has been superhelpful. Her Coffee and snacks are amazing. She introduce me to her young boss today. I
Misa NakamuraMisa Nakamura
14:11 05 Oct 23
I sold a Louis Vuitton bag and a Chanel matelasse here but using their shipping service so I didn't physically visit the office. I got the quote the day after the bags arrived and got paid that day, so overall pleased.
Rick HollingsheadRick Hollingshead
05:40 30 Aug 23
Very professional business, staff warm and friendly with an excellent knowledge of products and items for sale.Thanks to Louise and the team
ZIHE WANGZIHE WANG
09:35 14 Jun 23
I took my LV handbag to Allu to sell. I got the satisfied quota and nice service from Louise. Got my fund on the next day before 11:00. Everything is good here.
Nirupama JayaprakashNirupama Jayaprakash
14:22 01 Jun 23
I found Allu UK while looking for ways to quickly sell designer items which I don’t use. I tried their Whatsap but didn’t get a response so ended up calling their office. They swiftly booked an appointment for the next day. Very polite staff at the office who offered refreshments and got straight to business. Quickly evaluated my items and gave me a reasonable quote. They advised me that I won’t get the payment till the next day as I had visited the office late in the day. The monies arrived the next day before 11 as specified! Overall very satisfied and happy with the service.
Tianxin XTianxin X
01:04 09 Feb 23
Perfect second-hand Resell Experience!! With the international buyer's company ALLU, the whole process was smooth, high efficient. I do recommend to book a face-to-face appointment to their office at the Oxford Circus, if u have multiple items to buy or sell. Shout out to Louise Sarr the buyer, you are professional, reliable and so fun. You made the experience delight and enjoyable, thank you!
Marija AlikumovaMarija Alikumova
09:19 10 Jan 23
good service, the buyer is nice, we had a nice chat. I was offered a good price, which pleasantly surprised me, the buyer definitely has a strong character. I recommend everyone to visit. Thank you Mateusz Bninski.
Sopharana RussellSopharana Russell
16:29 09 Jan 23
I came to ALLU to sell two Prada handbags. Matt was really helpful and ensured a quick process. He explained to me the different types of material and how it affects the market value. Would recommend to anyone selling handbags.
Sofian TaghiSofian Taghi
15:15 09 Jan 23
This is an extremely well run establishment. The customer service and attention to details is fantastic from beginning to end. Matt a value designer was immensely helpful and supportive in my experience. Highly recommend you give Allu a visit for any luxury items you want to buy or sell.
Anna StabrovskaiaAnna Stabrovskaia
18:33 22 Dec 22
First time in my life I decided to sell my luxury bag, found Allu online and so happy for that! The service is amazing-I had a chat with Matt, he was so polite and patient; even I was 30 mins late he was waiting for me in the office, he carefully evaluated my bag, answered for all my questions and offer such a good price! Very professional manager, very good company. Strongly recommend.
adrian garridoadrian garrido
17:21 21 Dec 22
I was trying to sell an item, found this place on internet came here and sold.Never been so easy to sell something fair price for it.Thanks to louise for helping me out and for the kindness received.I recommend it to anyone who needs to sell something.
Omar GazlanOmar Gazlan
08:54 31 May 22
Amazing service and extremely quick, definitely will be back again 👍🏻
L BL B
16:02 23 Jun 21
My husband found this company online and at first I was a little dubious. After doing a bit of research I found they were a big company and listed on the stock market. We booked an appointment for the Mayfair store and from the moment we walked in were made to feel at ease. Jan was very knowledgable and a pleasure to deal with. I had no reason to hesitate it was a very professional appointment and the sale was finalised with the funds (same amount as agreed prior) in my account before I left. I’d recommend them to my friends and would use again.
Matthew BanksMatthew Banks
11:12 16 Jun 21
Considered selling my watch after seeing an Ad and got the ball rolling out of curiosity rather that necessity.The upper-estimate given over email is exactly what was paid.The watch was collected on the Monday and I had cleared funds before dinner time in the Tuesday.This was all done remotely, super efficient and very easy to deal with.100% recommend.Many thanks to Jan and the team 👍16-06-21 Update. I decided to sell another of my watches with Nanboya. Again, absolutely faultless service. Highly recommend
Pretty WristedPretty Wristed
06:58 07 Apr 21
I was looking to sell a couple of watches from my collection but was unsure about some dealers credibility and kept finding prices many were prepared to pay way too low, til I got in touch with Jan. Jan’s prices were very reflective of the market and he was incredibly helpful and reassuring throughout. A fantastic experience from start to finish with very swift payment made the same day.
DuomaticDuomatic
13:00 30 Mar 21
Good people. Jan is a professional who knows his stuff and tells it like it is.The sale process was very straight forward, and funds received within 1 hour. I will use Nanboya again and would recommend them without hesitancy.
J HJ H
08:29 24 Mar 21
Nanboya Mayfair Store purchased my Rolex watch. It was a very smooth, efficient transaction with almost instantaneous bank transfer. Pleasurable and personable service throughout the process. You can sell to Nanboya with confidence. Highly recommended.
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Examples of Watch Brands You Can Sell

AUDEMARS PIGUET

AUDEMARS PIGUET
This prestigious brand has been devoted to the craft of luxury watches since its foundation in 1875. The Royal Oak is one of its most famous and prestigious collections.

VACHERON CONSTANTIN

VACHERON CONSTANTIN
The world’s oldest continuously operating watch-maker. Their watches are very exclusive since they produce only a limited number of pieces. One of their most famous models is the Patrimony.

OMEGA

OMEGA
This brand is known for its timeless design and incredible performance, they made the first watch to be worn on the moon. Their most famous collection is the Speedmaster.

ROLEX

ROLEX
The Geneva-based manufacturer is a synonym of luxury watches. Rolex is the largest maker of Swiss-made certified chronometer. Their famous models are the Submariner, Cosmograph and Daytona.

PATEK PHILIPPE

PATEK PHILIPPE
This brand is the last family-owned independent watch manufacturer left in Geneva. All of their watches are finished by a master craftsman and their most popular model is the Nautilus.

CARTIER

Cartier
This Paris-based company is one of the most prestigious jewellery and watch manufacturers in the world. Some of its most popular models are Santos, Tonneau, Tank and Cloche.

BREGUET

BREGUET
Founded in 1775, is one of the oldest surviving watchmaker brands and the inventors of the wristwatch. Some of its most notable collections are Heritage, Marine, and Reine de Naples.

A. LANGE & SÖHNE

A-LANGE-SOHNE
This german watchmaking company is known for its precision and design, very different from most swiss manufacturers. Its most popular model is the Lange 1.

FRANCK MULLER

FRANCK MULLER
A brand related both to boldness and creativity, it is known for its ultra-complicated timepieces and unique designs. Some of its most popular models are the Secret Hours and Casablanca.

HUBLOT

HUBLOT
This modern brand is known for its original designs that combine different materials. They are pioneers in the watchmaking world and their most famous collection is the Big Bang.

IWC

IWC
This company was founded by combining swiss-watchmaking tradition with American production techniques. The result is some of the best watches in the market like the Portugieser, Ingenieur and Aquatimer collections.

BREITLING

BREITLING
This Swiss luxury watch manufacturer is known for making technical, highly accurate chronographs for aviators. Some of its most famous models are the Navitimer, Chronomat, and Superocean.

Is your Watch in poor condition?

ALLU can still make a free appraisal and cash offer on damaged or even broken watches.

Resale businesses generally purchase only watches in excellent condition. However, thanks to ALLU’s in-house international horology workshop based in Japan, we are able to readily restore and replace damaged, broken or missing parts, with or without the original box and certification. Therefore, even if your watch has been rejected elsewhere, let us take a free appraisal and we’ll strive to offer the best price we are able to.

Cracked

Cracked

No problem

Oxydated

Oxydised

No problem

Scratched

Scratched

No problem

Stained

Stained

No problem

No guarantee

No guarantee

No problem

10% Up When Selling More Than 2 Items To ALLU

ALLU UK 10% up on selling price
ALLU 10% selling price up
ALLU 10% selling price up

Discover how our customers enjoy 10% upped prices

No Purchase Quantity Limit

No Purchase Quantity Limit

Over 70 items

£167,000

We bought over 70 items from one of our customers for £167,000. There is no limit to the quantity of items we can buy, and the speed of payment will not be affected.

No Purchase Price Limit

No Purchase Price Limit

3 items

£109,000

We purchased 3 watches from a customer for a total of £109,000. There is no limit to the value of your items, and the speed of payment will not be affected.

Who Are We ?

ALLU is the pre-owned luxury items trader. In Japanese culture, we attach particular importance to hospitality. It is for us an art that we call Omotenashi*. Today we want to apply this philosophy in the UK by allowing you to sell us your luxury items in the best way.

Founded in Japan

2011

Founded in Japan

Stores in 17 countries

165+

Stores in 17 countries

Japan, the UK, France, Singapore and so on.

Employees

850+

Employees

Customer Satisfaction in Japan

N°1

Customer Satisfaction in Japan

Researched by Nihon Nouritsu kyokai 2018

ALLU's Buying Power

ALLU has built its own circular ecosystem which buys items from customers locally
and sells through our selling platform globally.

That’s why we can buy

We aim to be a "Value Design Company" that provides life-changing value to all of our customers, despite the differences in our corporate locations and business activities, and to help each and every one of them realize their own way of life.

We aim to be a “Value Design Company” that accompanies our customers throughout their lives. Our Value designer will wait for you.