Sell Your Pre-Loved Designer Bags Luxury Watches Branded Jewellery
- Swift Same day Payout *For sales before 3pm.
- 10% more when selling two items
- WhatsApp us to sell your items
- Get a Selfridges or Liberty £25 gift card
- We buy any condition items, well worn or even broken
Sell Your Pre-Loved Designer Bags Luxury Watches Branded Jewellery
- Swift Same day Payout *For sales before 3pm.
- 10% more when selling two items
- WhatsApp us to sell your items
- Get a Selfridges or Liberty £25 gift card
- We buy any condition items, well worn or even broken
Testimonials
10% Up When Selling More Than 2 Items To ALLU
Discover how our customers enjoy 10% upped prices
No Purchase Quantity Limit
Over 70 items
£167,000
We bought over 70 items from one of our customers at £167,000. ALLU can buy your items. No worries even if you have many items! We can visit your home or you can send it to us. Allu buys and pays on the day with no limits of quantity.
No Purchase Price Limit
3 items
£109,000
We bought 3 watches from one of our customers at £109,000. ALLU can buy your expensive items. No worries even if you have expensive items! We can visit your home or you can come to our Mayfair store. Allu buys and pays on the day with no limit in value.
What We Buy
From luxury watches, bags and apparel to even precious metals such as gold, we purchase a wide range of pre-owned luxury items at high prices.









Who Are We ?
ALLU is the pre-owned luxury items trader. In Japanese culture, we attach particular importance to hospitality. It is for us an art that we call Omotenashi*. Today we want to apply this philosophy in the UK by allowing you to sell us your luxury items in the best way.
2011
Founded in Japan
165+
Stores in 17 countries
Japan, the UK, France, Singapore and so on.
850+
Employees
N°1
Customer Satisfaction in Japan
Researched by Nihon Nouritsu kyokai 2018
Why Choose Allu ?
High Purchase Price
Expert knowledge, a thorough understanding of market price and a wealth of sales channels not available to other companies enable us to achieve high prices.
Variety Of Purchase Methods
We provide in-store, door-to-door and delivery services to meet your needs.
No Additional Charge
Free valuation and appraisal services are available at store.
Customer Satisfaction No.1
We have the honour of being No.1 in customer satisfaction in Japan.
High Privacy Room
Each store has a separate purchasing room for privacy.
Immediate Payment
We pay immediately by bank transfer.
Why ALLU has strong buying power?
ALLU has built its own circular ecosystem which buys items from customers locally
and sells through our selling platform globally.
That’s why we can buy
- Any conditions of items
- No limits of quantity
- No limits in value
How To Sell?
To offer you the best selling experience possible we currently have three different options for you to choose from:
Sell At Store
The most quickest way to get cash immediately. Quick offer price, Private rooms to ensure your comfort and just 3 minutes from Oxford Circus Station. Please let us know when is good for you.
You contact us via WhatsApp to book an appointment in our ALLU London store.
You arrive at our store and meet one of our expert in our private rooms.
Our team appraises your item and makes an offer. If you accept it, you get paid immediately via bank transfer.
Sell At Home
If you have many items to sell we can arrange a home visit. Our professional buyer can visit your home and value your new or used luxury items. Please let us know when is good for you.
You contact us via WhatsApp to book an appointment conveniently in the comfort of your home.
Our expert visits your home to value your luxury items.
We will appraise your items and make an offer. If you accept it, you get paid immediately via bank transfer.
Sell By Shipping
Distance isn't a barrier. If you live out of London or prefer delivery service, please ship your luxury items by royal mail with tracking code and insurance. Please ask us how to ship.
You contact us via WhatsApp and select your preferred option: pick-up or post.
We organise the collection of your luxury items with the help of our partner, Royal Mail. This service allows you to track the delivery and insure your items up to 1000. Please contact us via WhatsApp if the total value of your items is higher than 1000, but don’t worry because if the articles are sold, we will pay you back.
We appraise your items and make an offer. If you accept it, you get paid immediately via bank transfer. If you don’t accept the offer, we will send back the items for free.
We aim to be a "Value Design Company" that provides life-changing value to all of our customers, despite the differences in our corporate locations and business activities, and to help each and every one of them realize their own way of life.
We aim to be a “Value Design Company” that accompanies our customers throughout their lives. Our Value designer will wait for you.